Active but <0.5 visits/week. Likely to churn within 30 days.
44
▾
Member
Freq
Check-ins
Since
⚠️
Fading Regulars
50+ all-time check-ins but now under 1.5/week.
39
▾
Member
Now
All-Time
Period
📉
New Member Drop-off
Joined last 6 months, attending <1x/week.
26
▾
Member
Freq
Check-ins
Joined
📊
Declining Veterans
100+ all-time but <20 in current period.
12
▾
Member
All-Time
Period
Now
Key Metrics — THIS WEEK
Active
284
of 514 total (55%)
Check-ins
381
this week (W12)
Avg / Day
54
per weekday
Revenue
$126.5K
$445 avg / member
Cancellations
38
avg / week
No-Shows
6
avg / week
Trends
Check-in Volume WEEKLY
Visit Frequency CLICK BARS
Members ×
Member
Freq
Check-ins
Spend
Day & Time
Attendance Heatmap — Avg Check-ins HOVER CELLS
Sat 9am S&C (29 avg) is your biggest class. Weekday 6am and 9:30am are your strongest slots (13-18 per class). Noon averages 10. Evening classes (4-7pm) run smaller at 1-5 per session.
Check-ins by Day CLICK BARS
Day Details ×
Classes
Revenue Distribution CLICK BARS
Members ×
Member
Spend
Check-ins
$/Visit
Retention
Active vs Churned by Tenure CLICK BARS
75 churned at 1-2 years — biggest cliff. Start a "year 2 retention program" at month 10.