📊 Key Observations

High-level patterns from 14 months of membership activity across the channel.

🏆

Best Acquisition Month — December 2024

9 new onramps in a single month, the highest in the dataset. Likely driven by year-end push and holiday new member interest.

↑ 9 Onramps
🚀

Best Upgrade Month — January 2025

6 members upgraded their memberships in January, the classic New Year commitment surge. Charlotte Gardner, Kyle Hughes, Kit Lo, Remi Lauzon, Steph McDonnell, and Aubrey Geyer all levelled up.

↑ 6 Upgrades
🌟

Strongest Overall Month — September 2025

Zero losses, 5 new monthly clients, and 4 upgrades. The best net gain month in the entire dataset. Ended the active data period on a high note.

Net +9
🌞

Summer Churn — June & August 2025

Both months saw 6 member losses each — the highest in the dataset. Driven almost entirely by people moving cities, travelling, or switching activities seasonally.

↓ 6 Lost × 2 Months
📉

Weakest Month — July 2025

Only 1 onramp, 1 new punchcard, and 5 members lost. A net loss of approximately 4. The mid-summer gap is a consistent vulnerability.

Net −4
🏋️

MadLab Migration Opportunity

At least 3 trial members explicitly cited MadLab reducing or removing Oly programming as a reason for switching to Raincity. Multiple others came from the same MadLab social network (Jen, Jon, Kari, Jimmy).

Differentiator: Oly Program
📦

October 2024 — Biggest Conversion Month

12 new monthly clients and punchcard holders in a single month — the highest acquisition count in the dataset. Multiple free trials from August–September converted together.

12 New Members
🔄

Churn Reasons Are Mostly External

Of 42 total departures, ~50% were due to relocation and ~10% were seasonal travel. Less than 10% left due to dissatisfaction or injury. This reflects healthy retention culture.

~60% Unavoidable Churn
🔕

Channel Inactive Since Oct 1, 2025

No posts have been logged in the channel since the September 2025 summary. It's unclear whether communication has moved elsewhere or notes are simply not being recorded.

5+ Months Silent
🆕 Trial Members & Conversion Outcomes 25 Trials Logged

Every trial member logged in the channel, cross-referenced against monthly membership summaries to determine whether they converted to a paying membership. Members whose outcome cannot be confirmed from the data are marked as Unknown.

11Confirmed Converted
2 Confirmed Not Converting
12Unknown / No Follow-up Data
85%Conversion Rate (of resolved)
85%
of resolved
converted

Trial Conversion Breakdown

11 Confirmed converted — appeared in a following month's membership summary
2 Confirmed not converting — Dave Hauser/Amy Jiang (tourists), MaryAlice Ashar (US resident visiting)
12 Unknown — no follow-up data in the channel; may have converted but can't confirm

Note: Paige Sorger and Kari Frantzen both converted with a ~3 month delay, suggesting some trials have a longer decision window than expected.

April Kelly

Aug 20, 2024 · Free Trial (6am)
✓ Converted
Friend of Winnie & Rogue Healing ruptured Achilles DCS background
→ Sep 2024: Part Time SC (no contract)

Daniel Flegg

Aug 29, 2024 · SC Free Trial
✓ Converted
Barbell exp. (apartment gym) Came with Rochelle Fleisher
→ Sep 2024: Punchcard (SC)

Jon Reynolds

Sep 8, 2024 · 1 Week Free Trial
✓ Converted
Former 604 member Road biking 100km/wk
→ Sep 2024: Part Time 6-month SC contract

Dan Nixon

Sep 14, 2024 · 1 Week Free Trial
✓ Converted
Just moved to Vancouver CF South Okanagan 10mo C&J 120 lbs
→ Sep 2024: Full Time 6-month FF contract

Roisin Everard

Sep 30, 2024 · 1 Week Free Trial
✓ Converted
Referral: Jess Lindstrom CF Hanoi 2 years Coaches CF Teens
→ Oct 2024: Full Time FF (no contract)

Melissa Bather

Oct 31, 2024 · 1 Week Free Trial
✓ Converted
CF experience ~7.5 years Wrist injury (healed) 1Up CF / CF Auckland
→ Nov 2024: Part Time FF (no contract)

Stephanie McDonnell

Nov 10, 2024 · Returning Member
✓ Converted
Referral: Fergus McDonnell Returning after ~10 years OTF / F45 3–5x/wk
→ Nov 2024: Punchcard (SC)

Paige Sorger

Feb 19, 2025 · Free Trial
✓ Converted (3 mo delay)
Referral: Hannah Ewing Rock climber No BB experience
→ May 2025: 3-session Punchcard (SC)

Kari Frantzen

Feb 27, 2025 · Free Trial (Oly)
✓ Converted (3 mo delay)
Referral: Jen Erickson 10 years at MadLab MadLab cut Oly classes
→ May 2025: Casual FF (no contract)

Lili Torres

Jul 7, 2025 · 2-Week Trial
✓ Converted
CF New West 6mo Right knee injury C&J max 60 lbs
→ Sep 2025: Casual FF (no contract)

Justine Belanger

Sep 30, 2025 · Trial Note
✓ Converted
Oly weightlifter (Dynasty) Hyrox-focused C&J 64 kg / Snatch 48 kg
→ Sep 2025: Casual FF (no contract)

Dave Hauser & Amy Jiang

Aug 29, 2024 · Drop-in Visit
✗ Not Converting
Visiting Vancouver 1 month Barracks Fitness Calgary
Touring — home base is Calgary. Not expected to join.

MaryAlice Ashar

Jul 14, 2025 · 2-Week Trial
✗ Not Converting
Referral: Mitch Diwar 67 years old US resident (Denver) Trains 5x/week
US resident visiting Vancouver — home gym is CF Verve, Denver.

Clea Aumont

Sep 18, 2024 · 1 Week Trial
? Unknown
CF Plateau Montreal 6 years Snatch 95 lbs, RMU/BMU Pole dancer (elite)
Not found in Oct–Dec 2024 summaries.

Chris Rollinson & Casey Lin

Sep 13, 2024 · Free Trial
? Unknown
Friends of Winnie / DCS Kids scheduling constraints
Not found in following monthly summaries.

Priscila Garay Sanchez

Oct 21, 2024 · SC Trial
? Unknown
East Side Barbell Squat 85 lbs (5 rep)
Not found in Nov–Dec 2024 summaries.

Mike Shields

Nov 6, 2024 · 1 Week Trial
? Unknown
57 years old Fort Strength / Iron Regime C&J 195 lbs · DL 350 lbs
Not found in Dec 2024–Jan 2025 summaries.

Ezra Laker

Jan 3, 2025 · Free Trial
? Unknown
Friend of Ashley K Pre-existing knee injuries Needs FF onramp
Not found in Jan–Mar 2025 summaries.

Joe Atherton & Teegan Hurley

Mar 3, 2025 · Free Trials
? Unknown
Joe: Level 6 S&C coach Training for Spartan Race Teegan: fused ankle bones
Neither appeared in Apr–Jun 2025 summaries.

Jimmy Robinson

Mar 11, 2025 · 2-Week Trial
? Unknown
10 years at MadLab Friend of Jen, Jon, Kari
Not found in Apr–May 2025 summaries.

Hannah Edleston

Mar 24, 2025 · 2-Week Trial
? Unknown
Squat 145 lbs, C&J 73 lbs Goals: Oly technique
Not found in Apr–May 2025 summaries.

Emily Chu

Jul 14, 2025 · 2-Week Trial
? Unknown
Friend of Lili Torres CF Peru / Taranis Victoria C&J ~75 lbs
Not found in Aug–Sep 2025 summaries.

Grace Hur

Sep 8, 2025 · 2-Week Trial
? Unknown
Referral: Emily Aono CF Fortius San Diego C&J 135 lbs · 4–5x/wk
Trial started Sep 8 — no October data available.
🏥 Injury Patterns 24 Incidents

All injury and health incidents logged by coaches across the 14-month period, grouped by type.

🔴

Back Injuries

6

Paul Dineen, Bruce, Manoela, Amran, Brigette Martin, Andy

⚠ Andy: 2x in 3 months (Apr + Jul 2025)
🟣

Knee Injuries

3

Jordan Wyatt (pop in front squat), Dan Traynor (soccer), Lili Torres (pre-existing)

🔵

Shoulder / Rotator Cuff

3

Kareem (strained, 2-mo restriction), Davis Gould-Duff (dislocated, 6 wks), Alisdair (tweaked, pushed through)

🟡

Cardiac / Medical

2

Erick Sung (recurring AFib, undiagnosed cause), Ferg McDonnell (blood clot in main leg artery)

⚠ Both are ongoing concerns

Hip / Adductor

2

Lee (grade 3 arthritis → surgery), Peter C. (possible adductor tear, wakeboarding)

⚠ Lee: 3 incidents over 9 months
🟠

Ankle / Foot / Hand

4

Misha Berveno (broken foot), Alex B (twisted ankle, post-class), Hall (hand/finger from wall walk fall), Micaela Agostino (hit with bar, lip)

Date Athlete Notes
Aug 20, 2024
Lee
Hip Grade 3 arthritis in left hip — may need replacement. Ongoing case over 9 months.
Sep 3, 2024
Misha Berveno
Foot Broke foot over the weekend — out at least 6 weeks.
Oct 1, 2024
Alisdair
Shoulder Tweaked shoulder mid-WOD — continued pushing through despite coach's note. 2nd injury in 5 months at RA.
Oct 1, 2024
Micaela Agostino
Face/Head Hit herself with axel bar during push press — bloody lip. OK.
Oct 9, 2024
Dustin
Shoulder Shoulder and bicep issues — seeing Trevor Potts.
Oct 11, 2024
Victoria
Core Fell off bike — restricted from dynamic core movements (V-ups, etc.).
Oct 28, 2024
Ferg McDonnell
Cardiac Blood clot in right leg main artery — on blood thinners. Doctors say OK to train normally.
Dec 9, 2024
Paul Dineen
Back Tweaked lower back loading a 25 lb plate for front squats.
Jan 2, 2025
Jordan Wyatt
Knee Felt pop during front squats — able to walk/squat after. Attributed to week of inactivity.
Jan 10, 2025
Bruce
Back Tweaked back mid-WOD during step ups. Self-managed with rowing and foam rolling.
Jan 12, 2025
Kareem
Shoulder Strained rotator cuff — no pullups or overhead movements for 2 months (physio order).
Jan 14, 2025
Erick Sung
Cardiac Recurring AFib episode. Doctors unable to identify cause. Taking it easy at the gym.
Jan 29, 2025
Lee
Hip Hospitalized — infection from a previous surgery.
Feb 1, 2025
Manoela
Back Hurt back during 1RM push press — modifying and limiting hinging movements.
Apr 25, 2025
Lee
Hip Hip surgery performed. First return to open gym noted May 5.
May 14, 2025
Dan Traynor
Knee Hurt/twisted/possibly partially tore knee playing soccer (off-site).
May 14, 2025
Fergus McDonnell
Skin Minor surgery to remove suspicious mole — stitches, cleared after 2 weeks.
May 22, 2025
Davis Gould-Duff
Shoulder Dislocated shoulder — membership paused until July.
Jun 30, 2025
Alex B
Ankle Twisted right ankle after class falling off bike. Assessed by med student — no blood flow blockage. Advised to get checked.
Jul 24–27, 2025
Andy
Back Second back tweak in 3 months (first: Apr 29). Recurring pattern — flagged by Rebecca.
Aug 25, 2025
Brigette Martin
Back Injured back — membership paused 2 weeks from Aug 26.
Sep 2, 2025
Peter C.
Adductor Possible upper adductor tear from wakeboarding — training in open gym caves.
Sep 4, 2025
Amran
Back Hurt back during handstand walk practice (Aug 28) — took week off.
Sep 4, 2025
Hall
Hand Bad fall during wall walk WOD — finger pain but able to move and grip.
⚠️ Policy Violations & Escalations 6 Incidents

Behavioral incidents that were escalated, formally documented, or required direct intervention by staff.

🚨

Julian — Open Gym Misconduct & Hygiene

High — Formal Warning
December 6, 2024 · Logged by Simon Damborg
Julian was found to have left all of his equipment scattered in open gym while foam rolling in another area for 20+ minutes. Additionally, he had previously left blood on a pullup bar and when confronted responded with indifference ("oh yeah probably") and no apology. Simon gave him a direct in-person talking-to and issued a formal written warning, including a threat to begin charging extra for extended open gym use once the booking system was updated.
Action Taken: In-person confrontation + written warning issued. Ongoing open gym billing reform planned.
🚷

Colleen — Physical Intimidation of Another Member

High — Behavioral Concern
September 12–17, 2024 · Logged by Simon Damborg
Colleen contacted Simon to file a complaint against Natasha for going over her reserved open gym time. When asked, Colleen admitted she never verbally communicated with Natasha at all — she was "not comfortable" doing so. Simon reviewed camera footage and found Colleen had been physically hovering behind Natasha and dragging a barbell into the middle of the space in an attempt to intimidate her out. Simon held off on a harder response due to Colleen's known confidence issues, but addressed it in the newsletter and internally.
Action Taken: Newsletter reminder added about direct communication and assuming good intentions. Reminder that reserving open gym doesn't guarantee a specific space.
🐕

Dustin — Repeated Failure to Clean Up After Dog

Medium — Repeat Offence
May 7 & May 21, 2025 · Logged by Dillan Simard (twice, 2 weeks apart)
Dustin was flagged on two separate occasions within 14 days for leaving the gym without cleaning up after his dog. The May 21 note generated a 4-reply thread, suggesting this was already an established pattern that pre-dated the channel logs. A photo was attached to the May 7 note.
Action Taken: Documented twice in channel. Thread discussion on May 21 — no explicit resolution logged. Likely addressed verbally. Formal policy or written warning not confirmed in channel.
🕐

Ashley — Repeated After-Hours Open Gym Violations

Medium — Formal Email Sent
February 23, 2025 · Logged by Simon Damborg
Ashley had on multiple occasions attended after-hours open gym without reserving her spot and without checking herself in. Simon noted this was a recurring issue he had reminded her of multiple times previously, and that while the check-in process was "still a work in progress," it didn't excuse ignoring repeated reminders. Simon formally escalated to a written email.
Action Taken: Formal email sent by Simon with documented evidence (screenshot attached in post). Thread had 1 reply — outcome not noted publicly.
😤

Alisdair — Negative Attitude & Passive Non-Participation

Low — Coaching Conversation
September 17, 2024 · Logged by Rebecca Wu
Alisdair was vocally negative about an FF WOD, questioned the programming rationale for time caps, and then "dragged his feet" and sat down for extended periods during the WOD as if in protest of being told to scale appropriately. He later apologized on his way out. Rebecca noted this was a pattern — Alisdair had hurt himself twice in FF WODs in his first 5 months, and had primarily trained Oly at his previous gym. A 4-reply thread discussed how to handle this.
Action Taken: Conversation in class about training vs. benchmarks and scaling intent. Alisdair apologized. Suggested he could use open gym for skill work when he couldn't meet the WOD stimulus.
💬

Hall — Repeated Complaints About WOD Scoring System

Low — Member Feedback
December 17, 2024 · Logged by Rebecca Wu
Hall complained multiple times about the new WOD levels system, specifically frustrated that he can no longer log his scores as "Men's RX" under the new scaling/master weight options. This was discussed in a 3-reply thread, coinciding with separate feedback from Dennis Lagrange that some members felt the new system offered "almost too many options."
Action Taken: Feedback noted and discussed in a thread (3 replies). No formal response to Hall documented. Worth considering whether the RX logging issue for masters athletes was addressed in a system update.