#coach-athletenotes · August 2024 – September 2025
High-level patterns from 14 months of membership activity across the channel.
9 new onramps in a single month, the highest in the dataset. Likely driven by year-end push and holiday new member interest.
↑ 9 Onramps6 members upgraded their memberships in January, the classic New Year commitment surge. Charlotte Gardner, Kyle Hughes, Kit Lo, Remi Lauzon, Steph McDonnell, and Aubrey Geyer all levelled up.
↑ 6 UpgradesZero losses, 5 new monthly clients, and 4 upgrades. The best net gain month in the entire dataset. Ended the active data period on a high note.
Net +9Both months saw 6 member losses each — the highest in the dataset. Driven almost entirely by people moving cities, travelling, or switching activities seasonally.
↓ 6 Lost × 2 MonthsOnly 1 onramp, 1 new punchcard, and 5 members lost. A net loss of approximately 4. The mid-summer gap is a consistent vulnerability.
Net −4At least 3 trial members explicitly cited MadLab reducing or removing Oly programming as a reason for switching to Raincity. Multiple others came from the same MadLab social network (Jen, Jon, Kari, Jimmy).
Differentiator: Oly Program12 new monthly clients and punchcard holders in a single month — the highest acquisition count in the dataset. Multiple free trials from August–September converted together.
12 New MembersOf 42 total departures, ~50% were due to relocation and ~10% were seasonal travel. Less than 10% left due to dissatisfaction or injury. This reflects healthy retention culture.
~60% Unavoidable ChurnNo posts have been logged in the channel since the September 2025 summary. It's unclear whether communication has moved elsewhere or notes are simply not being recorded.
5+ Months SilentEvery trial member logged in the channel, cross-referenced against monthly membership summaries to determine whether they converted to a paying membership. Members whose outcome cannot be confirmed from the data are marked as Unknown.
Note: Paige Sorger and Kari Frantzen both converted with a ~3 month delay, suggesting some trials have a longer decision window than expected.
All injury and health incidents logged by coaches across the 14-month period, grouped by type.
Paul Dineen, Bruce, Manoela, Amran, Brigette Martin, Andy
⚠ Andy: 2x in 3 months (Apr + Jul 2025)Jordan Wyatt (pop in front squat), Dan Traynor (soccer), Lili Torres (pre-existing)
Kareem (strained, 2-mo restriction), Davis Gould-Duff (dislocated, 6 wks), Alisdair (tweaked, pushed through)
Erick Sung (recurring AFib, undiagnosed cause), Ferg McDonnell (blood clot in main leg artery)
⚠ Both are ongoing concernsLee (grade 3 arthritis → surgery), Peter C. (possible adductor tear, wakeboarding)
⚠ Lee: 3 incidents over 9 monthsMisha Berveno (broken foot), Alex B (twisted ankle, post-class), Hall (hand/finger from wall walk fall), Micaela Agostino (hit with bar, lip)
Behavioral incidents that were escalated, formally documented, or required direct intervention by staff.