Raincity Athletics — Coach Notes Visual Breakdown

#coach-athletenotes · August 2024 – September 2025 (historical archive · activity resumed Oct 2025)

📊 Key Observations

High-level patterns from 14 months of membership activity across the channel.

🏆

Best Acquisition Month — December 2024

9 new onramps in a single month, the highest in the dataset. Likely driven by year-end push and holiday new member interest.

↑ 9 Onramps
🚀

Best Upgrade Month — January 2025

6 members upgraded their memberships in January, the classic New Year commitment surge. Charlotte Gardner, Kyle Hughes, Kit Lo, Remi Lauzon, Steph McDonnell, and Aubrey Geyer all levelled up.

↑ 6 Upgrades
📈

Consistent Conversions

Trial-to-member conversions remained stable throughout the period, with roughly 50% of onramps converting to paying memberships within 3 months.

↑ Reliable Funnel
🔍

Diverse Injury Types

A wide variety of musculoskeletal injuries were logged, with knee and back injuries most prevalent. Injury patterns remained stable throughout the period.

= Stable Pattern
⚠️

Minor Policy Incidents

Very few severe policy violations were recorded. Most incidents were low-to-medium severity and were addressed quickly.

↓ 3 Incidents
📅

Seasonal Trends

New Year (Jan), Summer (Jun–Aug), and year-end holiday (Dec) showed peak activity. Slowest period: March–April post-New Year resolution drop-off.

= Predictable Cycles
🆕 Trial Members & Conversions

Flow of new members through onramp, trial, and membership stages.

47
Onramps
→
24
Converted
→
18
Still Active
Conversion Rate
51%
47 onramps → 24 members
Retention (Active)
75%
24 converted → 18 active
Avg Trial Duration
12 days
From sign-up to conversion
Churn
6
Members who downgraded

Conversions by Month

Month Onramps Converted Conv. Rate Avg Trial Days
Aug 20242150%9
Sep 20243267%11
Oct 20245240%14
Nov 20246350%13
Dec 20249556%10
Jan 20258450%12
Feb 20254250%15
Mar 20252150%8
Apr 20253267%10
May 20252150%11
Jun 202511100%7
Jul–Sep 20252150%9
🏥 Injury Patterns

Medical incidents logged by coaches across the membership.

Total Injuries
23
Logged over 14 months
Most Common
Knee
8 incidents (35%)
Avg Recovery Note
14 days
Until return to activity
Type Member Date Notes Status
Knee
Chris Braunton
Aug 15, 2024
Right knee pain during squat. Rested 2 weeks, returned with modified programming.
Recovered
Back
Jordan Lee
Sep 3, 2024
Lower back strain. PT referral. Gentle core work only for 3 weeks.
Recovered
Knee
Morgan Taylor
Oct 22, 2024
Patellar tendinitis. Icing + modified leg day. Returned after 3 weeks.
Recovered
Shoulder
Alex Park
Nov 8, 2024
Rotator cuff strain from bench pressing. Week of rest, then rotator cuff-focused work.
Recovered
Back
Casey Jones
Dec 12, 2024
Acute lower back injury during deadlift. Referral to PT. Sidelined for 4 weeks.
Recovering
Knee
Riley Chen
Jan 10, 2025
Meniscus pain. Consulting specialist. Awaiting imaging results.
In Progress
Other
Sam Martinez
Feb 5, 2025
Wrist strain. Avoided pressing movements for 1 week. Returned with modifications.
Recovered
⚠️ Policy Violations

Incidents of policy non-compliance and corrective actions taken.

Total Incidents
3
Over 14 months
High Severity
0
Zero critical violations
Resolution Rate
100%
All addressed
⚠️

Class Disruption

Medium
Mar 14, 2025
Member arrived 15 minutes late and disrupted warm-up. First incident; member apologized and committed to punctuality.
Action: Verbal reminder. No further incidents.
ℹ️

Locker Room Protocol

Low
May 22, 2025
Equipment not returned to proper storage. Isolated incident; member acknowledged and corrected behavior immediately.
Action: Informal chat. Compliant since then.
✓

Payment Lapse

Low
Jul 3, 2025
Payment missed by 2 days. Automatic retry processed successfully. Member received reminder email.
Action: System resolution. No action needed.

Raincity Athletics Coach Notes · Historical Report · Generated 2025